THE HOUSE
Johanna Ortiz was founded in 2003 in Cali, Colombia. For twenty years, the JO brand has grown organically and sustainably, stitch by stitch, collection by collection, and most importantly, person by person. The brand has developed an exclusive design language from a foundation based on the power of the feminine and a celebration of the exquisite. Precise in construction and exuberant in spirit, every piece is a testimony of the JO aesthetic.
ABOUT THE BRAND
Johanna Ortiz is built on community and purpose, promoting social inclusion, preserving artisanal knowledge, and celebrating craftsmanship. What began as a swimwear line has evolved into a global lifestyle brand with RTW, Swim, Accessories, and Home collections. Each piece blends imaginative design, intricate artistry, and the beauty of the natural world, channeling the spirit of the tropics to every latitude.
ESCUELA JOHANNA ORTIZ
Johanna's dedication to social change is embodied in her "Escuela Johanna Ortiz," an onsite program teaching couture-level seamstress skills to vulnerable populations, helping break the cycle of poverty. Additionally, from a deep-rooted respect and admiration for traditional crafts and ancestral knowledge, JO collaborates with 23 Indigenous communities, impacting over 260 individuals, mostly women heads-of-household, to preserve traditional crafts and create design magic.
āContributing to my JO family, these communities and my country defines success and show that fashion can positively impact livesā
-Johanna Ortiz
JO's COMMITMENT
Every JO piece reflects the brand's commitment to community. Over 90% of production is done in-house in Cali, Colombia, where the company produces 55,000 garments annually and employs over 450 people, 78% of whom are women. Each creation tells a story of empowerment, blending artisanal knowledge with partnerships that positively impact communities, capturing the mysticism and allure of the land.
GLOBAL RECOGNITION
Johanna Ortiz has been part of the BoF 500 since 2017, showcasing her collections in Paris and New York, and selling in prestigious stores globally. Vogue praised her work, stating, āYou can always rely on Johanna Ortiz to bring a little South American flavor to Paris Fashion Week.ā Her designs have been worn by inspiring women such as Princess Caroline of Monaco, BeyoncĆ©, Michelle Obama, Lady Gaga, Shakira, Amal Clooney, and Queen Rania of Jordan.
ELEGANT, FESTIVE & EFFORTLESS for the modern women that enJOY life.